Trying to build up your business and your brand voice takes a lot of work, we’re going to show you
Tik Tok is the new kid in town- the latest social platform that’s taking Gen Z by storm. Tik Tok is easily the fastest growing social platform on the planet, with a growth rate of 58% for 2020, that’s twice as quickly as Facebook.
Users of this video-sharing platform are predominantly of the Gen z generation, with a medium age between 16-24. With the average user spending about 1 hour per day on the app, Tik Tok ranks in the top 3 apps worldwide for on-screen time per user. Recognizing the increasing popularity of this platform, brands are quickly reallocating their social media towards Tik Tok and taking advantage of the low cost to advertise to their audience.
Tik Tok is a social media platform created in 2017 by the Chinese technological company, ByteDance. This mobile application allows users to create and share image and video content. It’s very similar to Instagram but with more robust features that encourage creativity, and frankly, more entertaining content.
The Tik Tok advertising platform launched in 2020, and Consultus Digital was one of the first agencies in Canada to be awarded access to the platform. The platform allows advertisers to display ads to their ideal audience with precision accuracy. Using 1st party data, Tik Tok has a heck of a lot of information on their users as it can hone in your audience by age, sex, location, interests, behaviour, device type, etc.
Similar to Facebook Advertising & Linkedin Advertising, Tik Tok uses a CPM (cost per 1000 impressions) and CPC (cost-per-click) model to charge their advertising customers. This method allows advertisers to forecast the media budget they require to achieve their objectives. Like all digital ad platforms, Tik Tok provides analytics to measure the success of your paid campaign. The metrics they provide are in the form of; impressions, clicks & engagement (likes, shares, comments, etc.).
Another way to advertise on Tik Tok is by working directly with the content creators themselves. There are thousands of content creators using the platform, each with a unique following. At Consultus Digital, we use sophisticated software to categorize these influencers to hone in on those that align with your brand. We create the strategy, negotiate the terms, and report on campaign results.
The cost to advertise depends on your campaign objectives; how wide of a net do we need to cast to accomplish your desired results? A moderate campaign for a small and medium sized business can run $2000 – $4000 / month plus agency fees. Larger campaigns can run into thousands of dollars. What’s great about the platform is that with proper tracking implemented on your site you can determine precisely your return on investment.
Yes, it can, depending on your products or services being provided. It’s important to remember your customers have lives outside of work, and when enjoying time away from work, many use Tik Tok to entertain themselves.
No! Tik Tok is recognized as the next big social platform.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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