Trying to build up your business and your brand voice takes a lot of work, we’re going to show you
Social Media Management can mean different things to different companies as each company is unique, as are their social media goals. Is it about communicating with your customer on Facebook? Attracting new prospects through LinkedIn, or is it about inserting your company in the right conversations?
Remember when people debated the merits of social media marketing? Some people wondered if it was “a fad,” and whether it was a waste of time as a tool for business.
Nowadays, that debate is dead – and social media won.
Social media marketing is a tool for product announcements, customer engagement, customer service, review generation, e-commerce transactions, retargeting, general research, and much more. But perhaps most importantly, social media networks offer something that is unprecedented in the history of marketing.
Production AND distribution.
Think about it…
When you look at traditional forms of offline media (TV, radio, billboards, transit, print), you had to produce the creative, and then you had to pay for distribution in a separate transaction. Conversely, social media provides a solution for creative production, and mass global distribution to highly targeted communities.
So what do you need from a social media marketing team managing your communities and channels? You need thoughtful strategy governed by data.
When you are planning a social strategy, there is no shortage of information to guide your plan. Everyone has access to tools that uncover search volume, hashtag usage, and social analytics that are broken out by geography, interest, and demo.
The real question is this: What are you going to do with this information?
Consultus Digital is the premier social media marketing agency in Toronto, with decades of experience planning and executing strategies for a wide range of businesses, across a diverse range of industries. In order to create engaging social channels, it’s important to create a foundation that will lead to success.
Prior to starting any social campaign, it’s essential to research and understand a variety of items:
There are other questions to ask, but this is a good starting point, ultimately leading to strategy.
Once the necessary background information has been gathered, you’ll need to create a production schedule and deployment strategy.
Once the plans and strategy are complete, it’s all about sticking to the production schedule and tracking preset KPI’s through analytics.
The marketplace is fluid and ever-changing, so it’s essential to have a skilled and experienced hand at the wheel of your social channels.
If you’re looking for an experienced social media marketing agency in Toronto and want to talk about how we can create a customized plan to achieve your business’ digital goals, let us know because we want to hear from you!
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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