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Social Media Management

Social Media Management can mean different things to different companies as each company is unique, as are their social media goals. Is it about communicating with your customer on Facebook? Attracting new prospects through LinkedIn, or is it about inserting your company in the right conversations?

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Prior to starting any social campaign, it’s essential to research and understand a variety of items:

  • Who are you trying to engage?
  • Where are these individuals located?
  • What are the common interests amongst these group(s) of people?
  • Which of these interests is generating the most search volume and hashtag usage?
  • Who are the “thought leaders” in this space?
  • What are your in-house resources?
  • How will your social strategy complement your other digital efforts?
  • What is your competition doing on social? And what topics are they covering?

There are other questions to ask, but this is a good starting point, ultimately leading to strategy.

Research and Planning - Consultus Digital


Once the necessary background information has been gathered, you’ll need to create a production schedule and deployment strategy.

  • Which social channels do you want to leverage?
  • What’s the optimal frequency of posting?
  • What’s the best time of day to post across each channel?
  • Who responds to public comments and reviews?
  • How will you leverage social advertising to maximize the reach of your content?
  • Who manages those paid Ads?
  • How will you test the performance of your Ads?
  • What KPI’s are being set to gauge performance?
Strategy - Consultus Digital


Once the plans and strategy are complete, it’s all about sticking to the production schedule and tracking preset KPI’s through analytics.

The marketplace is fluid and ever-changing, so it’s essential to have a skilled and experienced hand at the wheel of your social channels.

If you’re looking for an experienced social media marketing agency in Toronto and want to talk about how we can create a customized plan to achieve your business’ digital goals, let us know because we want to hear from you!

Execution And Reporting - Consultus Digital

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