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SEO Toronto

Search Engine Optimization, or SEO, is an online marketing strategy aimed at producing targeted and relevant traffic from Google’s search engine results page on a variety of keywords ‘organically’. In order for Google to place your website on the first page for a given query, your site must be recognized as one of the best results to deliver. Consultus Digital is the leading SEO Company in Toronto, combining decades of experience with the latest techniques to get you the sales you deserve.

What is

Search Engine Optimization (SEO) is the process of convincing Google’s search engine and your target audience that your website is the most relevant to show for the particular search query.

These are the results that appear on Google’s search engine results page (SERP) that are not paid ads. It can also be referred to as an “Organic”, “Natural” and “Earned” result, as you have not paid Google to artificially appear at the top of the SERP. The advantage of working with an SEO company is that, when done right, your website will appear on Google for a variety of different terms and phrases that are relevant to your business without you having to pay every time a user clicks on your link.

What is SEO? - Consultus Digital Play icon

Meet Steve, He’s a personal injury lawyer who is much too skinny because of all the running around he does chasing ambulances to get clients all day. He should be at his office, taking calls and answering emails from potential clients that find him on Google after they experience a major boo-boo, but his website doesn’t show up in search engines!

Don’t be like Steve, Consultus.

What Steve needs is SEO, which stands for Search Engine Optimization. It can be a lot of work because, take it from me… it’s a lot like bodybuilding. You need the right ingredients and you need to workout consistently over time to build rankings and CRUSH YOUR ENEMIES. First, we do On-Page Optimization. Just like a bodybuilder maps out a training regimen for repetitions and sets to build muscle and get noticed, we must build your website out to have more pages and more optimized content to get noticed by Google for everything you do. Second, we do off-page optimization. Just like a bodybuilder who wants to be the next Mr. Olympia. He shows off, competes and get Judges to take notice and vote for them. It’s the same thing for your website and search engine optimization, Consultus will get other sites to notice, reference and link to you. This makes your website more famous and gets Google to take notice of you… pushing up your rankings. Best of all, as your SEO company we do all the heavy lifting so you can stay focused on your business We take websites that are puny and weak, and PUMP THEM UP to the top of Google’s results Want to know more? Contact us by giving us a call or GET THE CHOPPA and meet us at the office.

SEO - Consultus Digital

The more terms you can show up for, and the more popular those terms are, the more clicks you website will receive.

This results in higher levels of natural, organic website traffic that will result in the intended action being taken. For some, the intended action is a phone call, a form submission, a purchase or clicks on ads. The aim of SEO is to not only show up on Google searches, but more importantly, show up on the first page of the search results. This is because while a website might show up on the second, third, fourth or fifth page, a searcher is unlikely to go past page one. Once you are on page one of the Google SERP, you’ll want to appear as high up on the page one as possible.

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get your free local seo report card

How Does
SEO Work?

Google is the dominant search engine because it did the best job at delivering search results.

Today, when someone wants to prove a point, they’ll say “Google it”. They don’t say “Yahoo it” or “Bing it” and that’s because we have been accustomed to receiving better and more accurate results from Google. Google’s mission early on was to organize the information on the world wide web and in so doing, provide a target audience with the best information that matched their query. This is why if you’re looking for a family lawyer, you won’t find employment lawyer, personal injury lawyers, or dentists… you’ll find family lawyers.

After all, if you didn’t find what you were looking for you might choose another search engine. Appearing on Google’s first page naturally is the holy grail of all online marketing because you’re in the right place, at the right time and in front of a user that has specifically looked for something you offer. The competition to appear on page one will vary by industry and geography, and the rule of thumb is (as it is anywhere), the most there is to be gained, the more competition there will be.

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How Does SEO Work? - Consultus Digital

Why is
SEO Important?

SEO as a service is vital to your digital marketing strategy as it exposes your website to potential customers who are looking specifically for your products and services, without the need to pay for expensive ad platforms.

Done right, your website can rank for a multitude of terms and phrases and draw in visitors much cheaper than if you paid Google for ads . The gains realized by increased organic traffic should be compared to what the cost would have been to gain that same traffic through paid means. Most businesses we deal with will continue to see organic traffic and lead gains for years, while paying the same bill for the best SEO each month. Further, most leads and sales are derived from earned placement on page one of Google. In short, SEO is important because it is often generates the best ROI, especially long term.

Why is SEO Important? - Consultus Digital

Consultus Digital?

With so many SEO agencies available to choose from, why go with us? Our commitment to excellence, customer satisfaction and results puts us ahead of the rest.

Our business motto and fundamental belief is that the better your business does, the better ours does too. This ties our business interests together and ensures we always make getting you the results you are after our top priority. We understand that when you trust us as the best SEO Company, you are trusting us with the future of your business. Our dedicated team uses best practice On-Page and Off-Page search engine optimization to grow your business so that Consultus Digital can grow too.

Every client that comes to Consultus Digital has a dedicated account manager as a personal contact for all of their SEO endeavours. This passionate team member will process all of the incoming data from Google about your site and process it into easy to read End of Month reports that actually matter to you. At Consultus Digital, we believe a personal touch can make all the difference in a business relationship. That’s why we ensure we put a face to the name for every SEO client.

Some of the best SEO companies apply a standard SEO service template for all of their customers, regardless of their individual needs or goals. At Consultus Digital, we make it a priority to understand exactly where you business is and where it wants to be. Your personal account manager will then craft an entirely bespoke SEO action plan to help you achieve what you set out to do. Monthly reports, face-to-face meetings and online client dashboards ensure full transparency during your SEO program.

Google is constantly updating their SEO ranking algorithms and a single change could ruin months of hard work if care is not taken. We ensure we are up to date on every change Google makes, as well as utilizing the latest digital platforms to give your business an edge over the competition. With built-in social media integration, live reporting, and enhanced analytics, you can have peace of mind knowing your business is taking advantage of everything the SEO world has to offer.

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Why Consultus Digital? - Consultus Digital


How do we do it?

SEO practices can be mysterious, unclear or difficult to understand with the wrong SEO Company. We believe in complete transparency with all of our clients, so we have laid out our entire SEO process for everyone to see.

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Initial Consultation

Once we receive your message regarding our SEO services, we will set up an initial meeting to discuss your business – where it’s been, where it is, and where it wants to be. We will crystalize exactly what your ideal outcomes are and will tailor our proposals to meet those goals.

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SEO Audit

After we have discussed the high level state of affairs and what your desired milestones are, we will perform an in depth SEO audit of your company’s digital presence. This will include detailed analysis of any technical issues that might be holding your website back and investigating your organic search traffic. We shall also determine the optimal ways to enhance your online offerings and close the “content gap” between you and your competitors.

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Customized Action Plan

Armed with the knowledge gained during the SEO audit, our highly experienced team will design a personalized plan of attack to start kicking your business goals. As your SEO company, we will combine the latest SEO techniques with high quality original content and white hat backlinking programs to let Google know your site is the one it should be showing to your target audience.

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Monthly Reporting

SEO is a long term process that usually takes three to six months to realize its full potential. Over the course of this time, your dedicated account manager will compile easy to digest End of Month reports that highlight all the progress that has been made, any areas that may need some attention, and an intelligent proposal of next steps to continue driving sales for your business.

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Agile Responses

Your current SEO company may be too slow or old fashioned to respond to changes in the market quickly enough to avoid damage to your business. Due to our boutique nature, we are able to be incredibly agile when it comes to changes in SEO best practice or a pivot in your business needs.

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SEO Frequently Answered Questions

SEO is a long term strategy that requires consistent optimization and content marketing to achieve the desired results. Google will become suspicious if a website suddenly has mountains of content, whereas if that content is built up over several months, it will see it as a quality resource to display to its users. The best results from any SEO campaign will usually take between 6 to 9 months, but will give business benefits that will last for years to come.

SEO companies require a constantly changing marketing strategy, and so search engine optimization needs to be monitored and improved every day. Google changes their search ranking algorithm several times per year, and this can have dramatic impacts on how Google views your website. Consultus Digital makes staying on top of the latest SEO trends our number one priority so we are always delivering the best service for our clients. Contact us to learn more!

One of the key aspects of a good SEO campaign is cultivating quality backlinks to your website. Google views any website that has multiple, high quality backlinks as a worthy resource to display in its searches and will display these websites higher up in the search rankings. As a leading SEO company, we use the latest white hat SEO strategies including guest posting, actively reaching out to high domain authority websites, and comprehensive internal linking to help our clients achieve success.

You may have heard of black hat or white hat when referring to hackers on the internet. The terms also apply to SEO. White hat SEO is using SEO techniques that are approved by Google and that could not be misconstrued by the search engine as trying to game the system. Conversely, black hat SEO techniques are any methods Google has explicitly said they will penalize or that tries to exploit loopholes in Google’s algorithm. Whilst black hat techniques tend to offer faster results, the gains are usually short lived as Google cracks down on black hat websites and punishes them by lowering their SERP ranking, or even de-indexing them from Google all together. Consultus Digital only uses the most trusted white hat SEO techniques to ensure our clients are protected and able to gain the maximum long term benefits SEO can offer.

SEO is a long term strategy that requires consistent optimization and content marketing to achieve the desired results. Google will become suspicious if a website suddenly has mountains of content, whereas if that content is built up over several months, it will see it as a quality resource to display to its users. The best results from any SEO campaign will usually take between 6 to 9 months, but will give business benefits that will last for years to come.

In the past, SEO was a much simpler, almost mathematical approach to ranking higher in Google. The old search algorithm placed keyword density at the top of its importance factors, favouring any website that contained the highest number of keywords as the top results. This meant that anyone could place top in Google simply by stuffing their webpage with the keywords they were interested in ranking for. This did not make for great content for Google’s users and they began to stop turning to the search engine for their information needs. Google realised this and updated their algorithm to have a more sophisticated and holistic view of each website, taking into account not only keyword density but also length of content, multimedia, appropriate headings, and more. Thus, modern SEO requires a much more robust and creative approach including fresh blog content, updated website copy and a greater focus on images and video to rank first on Google.

Google is notoriously tight lipped on how they rank websites including how much keyword density plays a role in their current ranking algorithms. The general rule of thumb for SEO optimized content is to aim for a 1-3% keyword density in any piece of content. This will indicate to Google that the content is relevant to a user’s search but without appearing like you are trying to keyword stuff, which Google penalizes.

In the past, many SEO experts would swear that backlinking is the most important and influential component to an SEO campaign. However, as Google has continued to improve their search algorithm, it is becoming clear that backlinks are not the powerhouses that they used to be. High quality content, images and videos, are all now considered to be more important in achieving good rankings. That being said, a combined approach that includes both an effective content strategy supported by quality backlinks will achieve the best results.

Client Testimonials

There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.

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