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Influencer Marketing is a form of marketing where a social media personality is hired to promote a product or service to their online communities through their social media channels and/or blog.
Influencer Marketing is far from a new marketing strategy, although it has definitely evolved through the years. In the past (and this is still happening now) celebrities and athletes would partner with brands to promote their products. Think Michael Jordan and Nike. Now, we look at Influencer marketing a bit differently. Social Media personalities are now seen as ‘celebrities’ in their own right, and brands want to associate themselves with these individuals and their communities.
We facilitate partnerships between brands and Influencers to create campaigns that are authentic and engaging with unprecedented reach. We offer a holistic strategy to ensure our Influencer campaigns complement all of your digital efforts.
Unlike many other Influencer Marketing vendors, we have a background ingrained in conversion-focused marketing efforts that yield ROI. We focus on illustrating the customer journey from the initial impression of an Influencer’s post, all the way to an eventual conversion/sale.
We will meet with you to discuss your marketing goals, experience, and desired outcome of your Influencer Marketing program, in order for us to develop a creative approach that we know will move the needle for your business.
We will then segment the various audience groups you wish to target and identify the appropriate social communities to leverage your campaign.
Once the communities are identified, we move towards the research phase of our selection process.
Our team will first review our database of influencers to source the perfect talent for your engagement. With every creator that we work with, we take all the necessary steps to vet their audience to ensure they do not have a purchased following, and more importantly, that their audience fits your key target demographic.
Once we have prepared our recommended influencer selection – we will provide those options to the client for review and approval.
Once the influencers have been selected, we will define the tone and theme of their messaging, outline all details of the campaign rollout, and work back schedule in a campaign brief that both the client and creator(s) will sign off on.
The creators will then send their content to the client to approve at least 3 days before the scheduled go-live date.
If the content receives the green light from the client, it will then go live with all necessary tagging, brand/product/service references in place.
With every influencer marketing strategy, we highly recommend including at least 20% of the overall campaign budget towards paid amplification (typically through sponsored Facebook advertising and/or Instagram ads) of your influencers’ posts to maximize reach potential, as well as to test and segment these ads against the various demographic targets that your business may have.
At Consultus Digital, we have a team of experts who live and breathe paid social advertising. We will provide the optimal strategy and execution of this essential component of your influencer campaign from start to finish.
Once the campaign has wrapped up, we will provide complete in-depth program reporting, followed by a debrief with you to discuss results based on our pre-set KPI’s.
We then use those insights to drive strategy for future campaigns. As with any strong marketing strategy, we can always improve results based on ongoing analysis and adjustment.
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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