Trying to build up your business and your brand voice takes a lot of work, we’re going to show you
We take the time to truly understand you, your customer and your industry. We don’t send you questionnaires to fill out on your own because we’re with you every step of the way. At the end of our process you’ll have a strategic internet marketing roadmap aimed at achieving your marketing goals.
Trying to build up your business and your brand voice takes a lot of work, we’re going to show you some reasons why you need a social media strategy. A presence on social media will provide your business with brand awareness and ROI but managing this marketing medium can be overwhelming if you don’t know how to use it or how to get started. Using social media correctly helps to build brand awareness, create a thoughtfully engaged audience, and allows you to connect and create long-lasting relationships with customers and prospects. Let’s get into it!
What do you want or need social media to do for your business? Gain fans? Gain followers? Create sales? Once you define those goals more clearly, you will have a better picture of how you need to go about achieving them.
These goals can be set in advance, but you should be able to change, add or subtract, or update them along the way. It’s important to note that these goals will ensure you have targets in mind and are working to support the broader vision of your business.
Clearly define all your social collateral and schedule your social posts in advance. This may be a physical calendar, a digital calendar, or using one of the many third-party software’s, like Hootsuite.
Our social calendar should be a living and breathing digital version of your business’s persona. It should look and feel how you want to present your brand or business and should include key messaging, sales tactics, and important information that is useful to your existing and potential customer base.
With social media, it’s usually a slow start. Ensure that you’re leveraging your current networks both in business and in other personal social media channels, and ensure you reach out to all your past clients and customers letting them know that you’re on social media.
This enhances the connection you have with them and allows them to see a different eye into your business. Make sure you ask your clients to follow, like, comment and engage with your posts, and re-share content when it resonates with them or feels right. This helps keep the conversation open, and allows for a lot more eyes to be on your business!
Consistency is key! Be sure to fully commit to your social media strategy. This helps build momentum for your business and may differentiate you from competitor brands or independent identities. Ensure you’re active on social and digital platforms and that you are interacting with your community daily.
Building your community is the most important thing you can do as part of your digital strategy, and it’s all about creating long-lasting relationships and connections. Build a communication plan and a quick FAQ document that will better allow you to assist your community. Ensure you’re being real, raw, and sometimes-unfiltered to create an openness with those who are listening and to show your clients and customers that you CARE.
Have you been wondering how to add social media or digital content to your marketing strategy? It’s important that you streamline your goals, It's important that you streamline your goals, set yourself apart from similar businesses, and stay true to your brand voice. Learn more about how we can help your business and the digital marketing services we offer at Consultus Digital!SCHEDULE A DISCOVERY CALL
“My firm- KASE Insurance Inc. partnered with Consultus Digital two years ago. At that time we had no online strategy. Michael and his team have helped us rebuild our website and created an SEO strategy that has provided us with 150% ROI! Consultus Digital has an amazing customer service team and they truly care about their clients and deliver on their promises. I strongly recommend Michael and the Consultus Digital team to all my friends and clients”
Helen Stergiou, Partner
“The team at Consultus Digital won our business due to their thorough assessment and realignment of our digital sales and marketing strategy. Within only a few weeks of partnering with them, we increased our inbound leads significantly by reconfiguring the user experience of our website”
Tricia Oldfield, Vice President of Sales & Marketing
As the VP of both Sales and Marketing for one of Canada’s largest electronic recycling companies, I wear many hats. I rely on the team at Consultus Digital to act as my outsourced, internal marketing team. Over the past 3 years, they’ve provided our company everything from website development to social media management. I would highly recommend the team at Consultus Digital to any business looking for a partner in navigating the complex world of digital.
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