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Reimagining the digital agency

A New Model For The Ambitious Business

The digital era has arrived, either you adapt or become irrelevant. We've morphed the agency & consultancy models to form a new breed of company that unifies digital marketing and the modern sales process. This revolutionary approach allows our firm to become fully immersed in our client's business resulting in unrivalled performance.

Digital Marketing Agency - Consultus Digital

Digital Marketing Agency

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Sales Enablement Services

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CRM Specialists

Our Core Values

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Best-In-Class

We aim to be the benchmark for quality in our industry and the standard by which other agencies are measured.

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Genuine

Just like how you pick quality friends, we pick quality staff. We believe in surrounding ourselves with individuals who are ethical, authentic and enrich the lives of those around them.

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Creative

We’re a marketing agency – Creativity is the backbone of what we do and why we love what we do. We’re imaginative storytellers and innovative dreamers.

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Passionate

Our team isn’t in digital just for the pay cheque. We live and breathe what we do and encourage all members to introduce new practices and strategies whenever they have a light bulb go off!

Jake Matzanke - Director of strategy Jake Matzanke - Director of strategy

Our committed and passionate team will do everything necessary to make your business thrive in the digital era.

Jake Matzanke
Director of Strategy

HOW WE WORK

Our Winning Formula

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Immerse
Ourselves

We become a part of our client’s business- understanding their customers, objectives, and sales processes.

Once understood, we develop a comprehensive sales and marketing strategy.

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Build the
Foundation

Your website is the foundation of all your online and offline marketing.

We ensure your website is set up for performance both from a conversion and SEO standpoint.

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Acquire
Leads

Drive prospective clients to your website through a myriad of digital marking strategies.

Our solutions are bespoke to your organization & 100% measurable.

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Sell &
Modify

We work with our clients to implement modern sales systems that enhance their closing rate and provide precision ROI measurements.

We measure all campaigns and modify them according to the data.

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"We'll not only generate the lead, but we'll modernize your sales processes to ensure you’re selling at an optimal rate"

STRATEGIC GROWTH STRATEGY

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Consultus Digital is comprised of word-class marketing experts who visualize and execute advanced lead generation strategies. We have dedicated departments for each of the major disciplines of digital marketing which enable us to offer superior solutions.

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Strategy Development

We take the time to truly understand you, your customer, your industry, your sales processes, and your objectives.  Once we’re fully up to speed, we’ll audit your existing sales and marketing stack and develop a comprehensive roadmap aimed at achieving your revenue focused goals. Our capabilities are limited only by our imagination as we staff only industry veterans with years of experience.

Define Your Goals

At the onset of any relationship, we outline specific, achievable, and measurable goals such as; “increase organic traffic by 25% within 8 months’ or “increase cross-sells by 10% among segment X by EOY”

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Web Design

It’s important to differentiate between website design services and website development services as the two are not the same. There are some amazing developers that do not have design chops and there are designers that have never developed.

Website development is the process of making a website live and building it out while the design is the schematic and the aesthetic.

Design as Aesthetic

An important thing to keep in mind when designing or assessing a design is that the aesthetic is subjective. Several people may look at the same design and have very different feedback.

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Web Development

Your website is the centrepiece of your digital strategy and is incredibly important to get right.

It is often the first look a visitor has at your business and the basis by which you are judged. The website can uniquely operate 24/7, serve multiple people at the same time and never has a sick day, or a bad mood. Your website will say exactly what you want it to say 100% of the time. The website’s first impression may end up being the only impression, so it’s important to get it right. Make your site the employee of the month, every month.

The website should really never be understood as ‘done’, but rather, a living and breathing digital asset that serves your visitors and customers. That being said, most websites done right won’t require a major overhaul for 3-5 years. It’s a good idea to consider that when budgeting your time and capital.

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Instagram Advertising

Instagram was launched in 2010, and has become one of the most popular social media platforms in the world. It allows users to post multimedia content to their profiles while including searchable hashtags in the description, as well as tagging other users and brands.

What began as a free photo sharing platform was bought by Facebook for a billion dollars less than two years after launch. With over one billion active monthly users, Instagram is one of the most power social media platforms around. This makes Instagram Advertising vital to many businesses looking to share their story with a targeted audience while increasing conversions. If you’re looking for the best Instagram Advertising Agency Toronto has to offer, Consultus Digital is unbeatable.

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Facebook Ads

The demographics of Facebook continue to change, but there are more than 1.4 billion people on the platform – and over 900 million people spend time on Facebook every day. The scale of the Facebook user base is staggering, and it represents a massive opportunity if leveraged correctly.

Here are some of the Ad formats available through Facebook’s advertising platform:

  • Page Post Engagement Ads
  • Page Like Ads
  • Website Conversions
  • Event Response Ads
  • Offer Claim Ads
  • Video Views
  • Local Awareness Ads
  • The Carousel Format
  • Dynamic Ads
  • Slideshow Ads
  • Lead Ads
  • Canvas Ads

Here are some of the Ad targeting options available through Facebook’s advertising platform:

  • Location
  • Education levels, institutions, etc.
  • Interests
  • Behavior
  • Connections
  • Custom Audiences
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Reputation Management

Your brand’s reputation is one of its most valuable and important assets. Consumers have the power and ability to perform research and leave reviews about their experience. So a poor online profile can have a direct affect on your ability to generate new business. With this in mind, it is imperative to control the online profile of your business.

Consultus Digital is one of the leading reputation management agencies in Toronto, specializing in creating and maintaining meaningful relationships between your brand and your customers.

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Programmatic Advertising

You may of heard the buzz around town about a new word being called programmatic. What is this new programmatic term being thrown around at marketing agencies? Let’s take a step back and discuss the history of Programmatic.

Back in the day when an advertiser wanted to purchase ad space on a publisher website, they would simply contact the site directly and purchase an amount of impressions for a cost per thousand (CPM).This would be done manually through an IO. It began to become very time consuming and complex for the advertiser to purchase space when many publishers started entering the market.

Ad display networks (Google Display Network) were created in order to aggregate publisher inventory into a single package. This allowed advertisers to have a centralized hub to buy ad space. It provided publishers the ability to sell off their inventory at a larger scale.

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Search Engine Optimization

What Is Search Engine Optimization?

The aim of Search Engine Optimization (SEO) is to place on the first page of search engines naturally without having to pay. Some of the other terms associated with SEO are “natural”, “organic” and “earned”. When speaking about SEO it’s hard not to exclusively focus on Google because that’s where 90% of the searches take place. After all, we don’t “Bing it!”, we “Google it!”.

Another way to understand Google Local Optimization

Be Consistent. Name Address Phone Number

Image that you’re planning to take your family to a drive-in movie. It takes you some time, but finally the car is packed, chairs, snacks and the kids! You finally get there only to realize the drive-in isn’t there. You’ve actually driven to the wrong address. By the time you figure out where the drive-in actually is it’s too late and the show has already started. You would be frustrated and disappointed with the whole ordeal. This is the worst experience Google could provide you as a user.

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YouTube Advertising

When Google AdWords started a decade ago, the cost per click was a minor fraction of what it is today. As more businesses became wise to online and choose to participate in the fruits of digital marketing, the competition increased and the cost of a click on AdWords went up. If only there was a time machine to go back and capture that incredible value back when it was cheap…

When Google AdWords started a decade ago, the cost per click was a minor fraction of what it is today. As more businesses became wise to online and choose to participate in the fruits of digital marketing, the competition increased and the cost of a click on AdWords went up. If only there was a time machine to go back and capture that incredible value back when it was cheap…

Well, we can’t, but what we can do is take advantage of under-priced media. What we mean by this is media that will become more expensive and is worth a lot more than you can currently buy it for.

YouTube Video Ads is that form of media. YouTube offers a bunch of different video options that we’ll expand this page to speak to, but for now we want to focus on skippable ads. Forced ads will serve to annoy the public at large and charges you when people are not into watching your ads.

You’ll want to do YouTube ads because video gives you a way to communicate with your audience in a more impactful way than your website. You can target your audience based on a numbers of factors like age, gender, interests, behaviours, etc… You can also target a select audience that has been to your website before.

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Bing Ads

Bing Ads

Bing is the default search engine for Internet Explorer, which is the default browser on any msn device. Generally, users who are searching through Bing!, are of an older demographic

Yahoo! and Bing are two of the main competitors of the titan search engine, Google. While they command a smaller market share of the search world (20% combined market share), Yahoo!-Bing PPC advertising can be an effective way to collect additional leads and sales at a lower cost.

The unique searchers on Yahoo!-Bing spend 26% more online than average Internet searchers. Due to the fact that the competitive space with Yahoo!-Bing PPC advertising is much less saturated than Google, marketers will also see significantly lower CPC from this strategy, which in turn should also result in a lower CPL than Google.

In addition to their lower search engine market share, Yahoo! and Bing ads are both managed within the Bing Ads management console (which shares the same look and feel as Google AdWords), and default reporting combines results from the two engines.

Advantages of Yahoo!-Bing PPC

  • Less advertiser competition means lower CPCs, which translates into lower CPL for your business.
  • Typically an older demographic of users (average age is 35+), thus also more likely for Yahoo!-Bing users to have children. This can play into the key target demographic for some businesses.
  • Bing users, on average, have more “blue collar” users than “white collar,” which can also be advantageous based on what your business’ key target demographic is.
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Landing Page

The term ‘landing page’ is often used in two ways. The first is, a page meant to be a stand alone one-pager typically used to quickly convert paid search traffic at the bottom of the funnel. The second is, that a ‘landing page’ is the first page that loads for the user, so a website may be comprised of many different landing environments.

Stand alone landing page

Note: With few exceptions. one-pagers do not rank naturally organically. Some landing pages work better than others depending on the industry. Some landing pages link to the rest of the website while others are contained. Landing pages are best used in a conversion situation where the choice to make contact is simply a yes or no.

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Influencer Marketing

Influencer Marketing is a form of marketing where a social media personality is hired to promote a product or service to their online communities through their social media channels and/or blog.

Influencer Marketing is far from a new marketing strategy, although it has definitely evolved through the years.  In the past (and this is still happening now) celebrities and athletes would partner with brands to promote their products.  Think Michael Jordan and Nike.  Now, we look at Influencer marketing a bit differently.  Social Media personalities are now seen as ‘celebrities’ in their own right, and brands want to associate themselves with these individuals and their communities.

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Social Media Management

Social Media Marketing

Remember when people debated the merits of social media? Some people wondered if it was “a fad,” and whether it was a waste of time as a tool for business.

Nowadays, that debate is dead – and social media won.

Social media is a tool for product announcements, customer engagement, customer service, review generation, e-commerce transactions, retargeting, general research, and much more. But perhaps most importantly, social media networks offer something that is unprecedented in the history of marketing…

Production AND distribution.

Think about it…

When you look at traditional forms of offline media (TV, radio, billboards, transit, print), you had to produce the creative, and then you had to pay for distribution in a separate transaction. Conversely, social media provides a solution for creative production, and mass global distribution to highly targeted communities.

So what do you need from a social media team managing your communities and channels? You need thoughtful strategy governed by data.

When you are planning a social strategy, there is no shortage of information to guide your plan. Everyone has access to tools that uncover search volume, hashtag usage, and social analytics that are broken out by geography, interest, and demo.

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Google Ads

Google AdWords Management

What is Google AdWords?

Google AdWords is an advertising platform that allows advertisers to place their ad on the first page of Google as long as the advertiser is willing to pay for the click. The advertiser specifies how much they’re willing to pay for a click in a specific geography for specific keywords.

Advertisers choose their selected geographies, the keywords they want, the keywords they don’t and where they want to show up. For example, the image below is a screenshot of what happened when ‘personal injury lawyer Toronto’ was typed into Google. Notice the great variation in the way that these ads are positioned, the information and the amount of information that is shown. Take a look at the ads and notice how different these firms are advertising.

Neinstein, in this instance is in the top position because they are the highest bidder (bid position is also impact by quality score). Diamond and Diamond has the best written ad out of the group with call out extension, and site link extensions being present. Preszler is using two phone number instead of just one and using that space to better advertise.

There is great diversity in the way that these ads are being managed by the different AdWords practitioners.

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Content Marketing

Content is king, right?

It may be true, but that statement undermines the level of strategy needed to succeed with content marketing.

In our modern digital world everyone with a smartphone is a content producer. There has been more content produced in the last seven years than the previous four billion – no joke. With that in mind, how do you create a content strategy that actually works?

To successfully execute a content strategy you must identify communities of interest. Then you need to provide value to that community by producing content that entertains, solves problems, answers questions, or makes the user stop to think.

Why do we take this approach to content marketing with our clients throughout Toronto and Canada? In our modern digital world, marketers are in the business of day trading attention. It has never been more difficult to capture the attention of a user and/or potential customer. Everyone is distracted. Everyone is over-stimulated. Everyone has a magical device in their pocket that answers every question imaginable, takes pictures and videos, solves your life challenges, and allows you to communicate with anyone in the world in real time. Yes, this digital revolution has changed everything.

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Videography

If a picture is worth a thousand words then video is so much more. Web ready videography is an important strategy to engage in because it:

  1. Informs your website visitor through audio and video which is important because most of your website visitors will for the most part, not read very much.
  2. Keeps your visitor on your page watching which is a positive ranking signal to Google because it means that visitors were engaged by your site and likely found what they were looking for
  3. Video can be used on your website, and deployed primarily on YouTube and Facebook, but can also be put on a wide range of other social platforms.

The reason why most websites and business don’t have proper video collateral is because they don’t know where to start, or when they start the price tag is prohibitive. After all, if you’re not thinking about the long term marketing benefits to video, an investment of $3,000, $10,000 or $30,000 may seem like a lot of money.

That said, there are a lot of affordable alternatives to a large production. After all, we all have the ability to record on our cell phones, and for some videos the quality you get on a modern smart phone won’t win you any awards, but will be good enough.

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Google My Business Optimization

What is Google Local Optimization?

The Google Local portion of the search engine results page has changed over the years. We started off with a 7-pack (a-g) then that was reduced to a 5-pack (a-e) and now we are down to the top three and the criteria for showing up naturally in this section is different from the rest of the natural/organic search results.

Indeed, over the past couple of years, Google and Bing! have shifted into a hyper local results page that now serves users Local Business results based on a variety of signals such as:

  • Proximity of the business to the searcher/user.
  • Authority of the local business listing based on the number of credible citations that point to back to that listing – as well as consistency between the name, address, and phone number (NAP) of each citation.
  • Optimization and completion of the listing itself.
  • Number of reviews on the listing
  • Regular updates to the listing such as photos related to the business.
  • Inclusion of a Google 360 Business virtual tour.
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Lead Flow Mapping & Optimization

What happens after lead is generated?

We audit and optimize your inbound lead workflow to ensure your prospects have a seamless first interaction with your business.

Fun fact – leads responded to within 10 minutes are ten times more likely to become clients than those responded to after 24 hours.

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CRM Solutions

Customer relationship management tools are how sales departments manage their opportunities. Modern, customer-tailored CRMs allow businesses to scale quicker by ensuring sales staff are following their company’s sales process blueprint.

Our consultants are well versed in the latest CRMs on the market and work with your company to find and implement a solution that’s right for your business.

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Sales Enablement Solutions

From inbound lead management to outbound cold calling, an organization, whether they know it or not, has processes in place to lead a customer down the sales funnel. Many sales departments have never documented these processes, or they have, and admit they aren’t optimized. Having worked with hundreds of businesses, our consultants immerse themselves into their clients’ business and implement best practices and technology that allow them to close more businesses.
As we’re now living in the digital era, there’s no question that consumers have drastically changed their purchasing habits. Similarly, so has the way organizations sell. If you aren’t relying heavily on Martech (marketing technologies) to perform the heavy lifting, you’re yet to reach your potential.

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Automations

Put your sales and marketing on autopilot.

Marketing and Sales automations is the secret sauce of how organizations scale quickly and efficiently. Whether it be leading a prospect down the sales funnel by automating your follow-up communications, or promoting a webinar through a series of drip email campaigns, modern automation solutions can automate many aspects of your marketing and sales process.

Our consultants work with organizations to identify and implement automation solutions that will increase efficiency and increase revenue.

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Supercharge your sales department

Sales Services

Imagine if your sales department was a well oiled machine? Well, that’s our specialty. We inject best-in-class sales enablement experts into your organization to implement modern sales systems for the digital age. The results can be game changing.

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Think Consultus Digital
may be a fit for your organization?

Let’s Reach Your
Potential Together

Consultus Digital was developed specifically for SMBs looking for a growth solution. Still unsure? Ask yourself the following:

  • Are your sales and marketing strategies aligned?
  • Do you have a well articulated digital strategy, or has your approach to lead generation been choosing one-off services such as SEO or PPC?
  • Has it been more than 5 years since you evaluated your sales systems?
  • Feel like your current provider isn’t moving the needle?
Did you answer YES to any of these questions?
If so, you owe it to your company to schedule a 20 minute exploratory call.
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Client Testimonials

There’s a reason Consultus Digital is considered the best digital marketing agency in Toronto.

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